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ABOUT

I’m a french-fries-loving and eco-friendly poster maker and freelance illustrator based in Copenhagen, Denmark.

7 years ago when I was still studying Graphic Design I tried taking my printed-at-home illustrations to a design market and it really went well! A few shops started requesting to sell my work and at some point I thought that it might be a good idea to start a business. Slowly more and more shops began to sell my illustrations and I got some freelance illustrations commissions too. The sales grew and more commissions kept coming and one day I was able to quit school and be a full time illustrator. How fantastic! Today my eco-friendly prints, frames, totes and cards can be bought in more than a hundred design- and kids shops around the world.

All the products are shipped out from the warehouse placed in the beautiful seaside village, Gilleleje. The warehouse manager also happens to be my mother and this way you can always be sure that all orders – wholesale and retail - are packed carefully and with love before they are shipped.

Besides selling her products I have gone more into freelance illustration over the past few years. I am working with all kinds of brands on everything from toys and books to kids clothing collections. This way of working allows me to focus entirely on the creative part of the business.

It is the best feeling to receive the first sample of a product I did illustrations for – I really appreciate all the work my partners put into production and feel so lucky that I get to see my work on so many different fun items.

I find inspiration all around me! Sometimes the ideas just land in my head out of the blue and other times a scroll through the world wide web gets my ideas flowing. My illustrative style is quite simple and naïve and you can recognize my illustrations by my soft pastel color palette. And the eyes of my characters are almost always closed - a signature that really began because I found it terribly hard to draw just the right kind of eyes! Another significant thing is that I always try not to be too pretentious in my work - a bit of self-irony goes a long way!

STONE PAPER

All of our posters is printed on a sustainable paper. The most part on Stone paper. Stone paper is made of limestone and oil-based non-toxic binder called HDPE. The production of stone paper releases half as much carbon dioxide as conventional paper. Stone paper is cradle-to-cradle certified.

I think there is almost too much stuff in the world already. If I am going to add more, the least I can do is to make it as sustainable as possible. It is tough, though. Being green is crazy expensive. But I have managed so far and will continue to do so as much as I possibly can.

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Our business address is:

Michelle Carlslund Illustration, Skydebanegade 7, st. tv, 1709 Copenhagen V, Denmark,

Warehouse address: Østre Allé 40, 3250 Gilleleje, Denmark / Corp. reg. (CVR) 33909985

I have worked with the following clients

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Eco-Friend

All of Michelle’s posters is printed on a sustainable stone paper. Stone paper is made of limestone and oil-based non-toxic binder called HDPE. The production of stone paper releases half as much carbon dioxide as conventional paper. Stone paper is cradle-to-cradle certified, and under the right conditions it will start to decompose. Not on your wall of course!

Our totebags are made from organic and fairtrade cotton the wood we use for our frames are FSC certified. Michelle says: 

“I think there is enough stuff in the world already. If I am going to add more, the least I can do is to make it as sustainable as possible. It is tough, though. Being green is crazy expensive. But I have managed so far and will continue to do so as much as I possibly can.”

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Commissions

Michelle is always busy doing something new, also commissioned works. This year she has, for example, designed mini poster collections for French mag émoi émoi. Lately she’s been working on creating a character for a new mall in a Copenhagen suburb. 

No matter what the project, Michelle follows her motto: “One of my bestselling posters has the text ‘Don’t forget to kiss’. That is more of a life motto. It is a reminder to have fun and not to take everything – including myself – too seriously.”

Press

In the studio

In 2015 Libratone visited the studio and asked Michelle a few questions. They filmed it and made a little video interview. 

Read interviews with Michelle