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ABOUT MICHELLE CARLSLUND

I’m a french-fries-loving, time-optimistic and eco-friendly poster maker and freelance illustrator based in Copenhagen, Denmark,” is what 28 year old illustrator Michelle Carlslund would say if whe was to describe herself in one sentence. 

7 years ago when Michelle was still studying Graphic Design she tried taking her printed-at-home illustrations to a design market and it really went well! A few shops started requesting to sell her work and at some point she thought that it might be a good idea to start a business. Slowly more and more shops began to sell her illustrations and she got some freelance illustrations commissions too. The sales grew and more commissions kept coming and one day Michelle was able to quit school and be a full time illustrator. Today her eco-friendly prints, frames, totes and cards can be bought in more than a hundred design- and kids shops around the world.

All the products are shipped out from the warehouse placed in the beautiful seaside village, Gilleleje. The warehouse manager also happens to be Michelle’s mother and this way you can always be sure that all orders – wholesale and retail - are packed carefully and with love before they are shipped.

Besides selling her products Michelle has gone more into freelance illustration over the past few years. She works with all kinds of brands on everything from toys and books to kids clothing collections. This way of working allows Michelle to focus entirely on the creative part of the business – a focus she finds very rewarding.

“it is the best feeling to receive the first sample of a product I did illustrations for – I really appreciate all the work my partners put into production and feel so lucky that I get to see my work on so many different fun items”. Michelle says.

Michelle gets inspired by everything around her. Sometimes the ideas just land in her head out of the blue and other times a scroll through the world wide web gets her ideas flowing. Michelle’s illustrative universe is quite simple and naïve and you can recognize her illustrations by her soft pastel color palette. And the eyes of her characters are almost always closed - a signature that really began because Michelle found it hard to draw just the right kind of eyes! Another significant thing for Michelle is not to be too pretentious in her work – one human quality she really treasures in other people is self-irony and she likes to have a twist of that in her work too.

STONE PAPER

The majority of Michelle’s posters is printed on a sustainable stone paper. Stone paper is made of limestone and oil-based non-toxic binder called HDPE. The production of stone paper releases half as much carbon dioxide as conventional paper. Stone paper is cradle-to-cradle certified.

“I think there is almost too much stuff in the world already. If I am going to add more, the least I can do is to make it as sustainable as possible. It is tough, though. Being green is crazy expensive. But I have managed so far and will continue to do so as much as I possibly can.”

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Our business address is:

Michelle Carlslund Illustration, Skydebanegade 7, st. tv, 1709 Copenhagen V, Denmark,

Warehouse address: Østre Allé 40, 3250 Gilleleje, Denmark / Corp. reg. (CVR) 33909985

Michelle has worked with the following clients

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Eco-Friend

All of Michelle’s posters is printed on a sustainable stone paper. Stone paper is made of limestone and oil-based non-toxic binder called HDPE. The production of stone paper releases half as much carbon dioxide as conventional paper. Stone paper is cradle-to-cradle certified, and under the right conditions it will start to decompose. Not on your wall of course!

Our totebags are made from organic and fairtrade cotton the wood we use for our frames are FSC certified. Michelle says: 

“I think there is enough stuff in the world already. If I am going to add more, the least I can do is to make it as sustainable as possible. It is tough, though. Being green is crazy expensive. But I have managed so far and will continue to do so as much as I possibly can.”

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Commissions

Michelle is always busy doing something new, also commissioned works. This year she has, for example, designed mini poster collections for French mag émoi émoi. Lately she’s been working on creating a character for a new mall in a Copenhagen suburb. 

No matter what the project, Michelle follows her motto: “One of my bestselling posters has the text ‘Don’t forget to kiss’. That is more of a life motto. It is a reminder to have fun and not to take everything – including myself – too seriously.”

Press

In the studio

In 2015 Libratone visited the studio and asked Michelle a few questions. They filmed it and made a little video interview. 

Read interviews with Michelle