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BIG shopping mall

In the fall of 2015 Michelle was part of the developing team working to create a character for a new super mall in a suburb of Copenhagen, Herlev. Michelle did all the illustrations for the launching campaign and the fluffy big foot creature was to be found all over Copenhagen on busses, bus stands, in news papers and on totebags. 

Art director: David Beare

Client: Scandinavian Design Group, McCan

BIG website